Decision Focus | Alba larsen
Less friction, more focus
From the track to the tech world, we are proud to sponsor Danish racing talent
Alba Larsen.
Alba Larsen.
Trusted to deliver by industry leaders
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Precision in sponsorship
Supporting rising motorsport talent
We're proud to sponsor Danish racing talent Alba Larsen, a rising star in both F4 and the F1 Academy redefining what performance looks like. Alba’s obsession with data, structure, and precision mirrors our own mindset at Decision Focus.
It is a sponsorship built on shared values: Danish roots, global ambition, and a belief that data plus dedication drives real results. Whether on the track or in enterprise software, we’re both chasing excellence - one lap, one decision at a time.
A natural fit - Why Decision Focus?
Data-driven to the core
A shared belief that data with dedication leads to long lasting results.
Clarity in decision-making
Clarity isn't just a competitive edge - it's the foundation of performance.
Pursuit of improvement
Cutting milliseconds on the track or inefficiencies in enterprise systems, they chase progress with purpose.
Shared Danish roots
Proving that world-class ambition starts at home.
Big dreams to be #1
Both driven to be the best in their lanes, one on the track, the other in software.
Trust & collaboration
Because performance, on the track or in GRC, depends on trust and people working as one.
Get to know Alba
“Decision Focus' mission is all about performance through focus, structure, and data—and that’s exactly what racing is to me.”
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Alba Larsen
Danish Racing Driver
